Fair Food

Feeding People, Not Landfill.

With waste and inequity rates still rising, Fair Food needed a new brand identity to increase its visibility and make a greater impact. It had to encompass all touchpoints - from website and volunteer recruitment, through to annual reports and funding applications - reinforcing their mission of feeding people, not landfill.

The idea was to create a brand identity packed with purpose by rescuing and recycling aesthetics from bulk food packaging. This was to acknowledge the tonnes of kai saved every day, instilling the Fair Food kaupapa in every design element.