The Spinoff — Find Your Corner

A membership campaign as unique as the audience.

Find Your Corner of The Spinoff was a national campaign built on the insight that everyone has their unique reasons to love The Spinoff.

Drawing on real audience data, we charted and mapped the stories, topics, and cultural moments readers engaged with the most. Each ‘compass’ featured a real member alongside their data-informed map of interests. Find Your Corner reimagines membership as a way to champion and nurture the stories that shape Aotearoa.