Growing Up in New Zealand —
The 6000s

The ultimate weekend shoe designed using data from the country’s largest longitudinal study of child development.

This project was a playful incentive to encourage participants to stay involved in the study, giving them the chance to win a custom pair of Vans. We designed the shoe and developed the campaign strategy, which included a micro-site, social media content, and in-store promotions, delivering a cohesive and engaging experience for the cohort.