Safeswim — Auckland Council
Helping Aucklanders make smarter choices in the water.
Safeswim is a website and mobile app that helps Aucklanders make smarter choices in the water by providing real-time updates on water quality, swimming conditions, and safety alerts. Alongside the digital products, we created an engaging campaign to educate the public on the benefits of using the platform. Simple, playful illustrations paired with punchy messaging made the information clear, accessible, and fun for users of all ages.
Creative Director - Charlie Godinet
Strategic Leads - Lizzie Robson, Zoe Scheltema, Lee Lowndes
Design Director - Billy Baxter
Animation Director - Renee Jacobi
Digital Designer - Lauren Maree Stewart
Copywriter Lead - Scott Moyes
Team Members - Kyle Hickey, Tyla Rose, Ezra Whittaker-Powley, Gustavo Bezerra, Antalya Atkinson, Phil Bingley, Jeffrey Wu, Luke Chiaroni-Clarke, Todd Wright